You have instagram, right? So you're probably familiar with this brand and their clean and very Scandi inspired aesthetic. It's a rarity to come across non-drugstore skincare products that are below £15 these days and rightly so, good things come at a price. Therefore when I saw these products for the first time, the packaging, ingredients and pledges screamed high end to me yet when I saw that the prices were literally £10 and under I had a little "well damn" moment. Because nothing this good can be so cheap (welcome to capitalism)

I searched for my nearest store and ventured there with the intention of gifting these to my mum. I asked for items more suited for "mature" skin (sorry mum) and if most of the things hadn't been out of stock, I would've left with more than two items. I got the Alpha Lipoic Acid 5% and 100% Plant-Derived Squalene which both aim to moisturise and brighten and slow down the effects age. All for a mere £11.40. My mum and I share these, using a few drops of the squalene every morning and night whilst saving the lipoic acid for use bi-weekly. I'm not sure whether it's the absence of a-levels that has made my skin so much more healthier and -I hate this word- glowy or if these two products are actually working but I assume it's the latter. Considering that these products are full of (gentle) chemicals, they don't smell strong or harsh at all which is always a plus especially as a bio student, I don't want to be smelling Phenoxyethanol and Potassium Sorbate anywhere outside the labs lol.

What I love most about these products is how they are so focussed around the foundations of products, the biochem behind it. The Ordinary develop different formulas to cater to their demographic and sell them at such a low price to show that good skincare can truly be accessed by anyone. Not only are they super affordable, they're cruelty free, vegan, alcohol free etc. I'll paste their statements regarding these things below. Everything about the brand is so transparent and overflows with integrity which is why I'm patiently waiting for their lactic acid suspension, hyaluronic acid, caffeine solution and salicylic acid products to come back in stock in the Shoreditch branch (hint hint)

"All DECIEM products, across all brands including The Ordinary, are free of parabens, sulphates, mineral oil, methylchloroisothiazolinone, methylisothiazolinone, animal oils, benzalkonium chloride, coal tar dyes, formaldehyde, mercury, oxybenzone. If you have questions about any ingredient that we use, please reach out to us and our lab will provide a response. 

DECIEM does not test on animals and does not pay others to do so. For this reason, none of our brands are sold in mainland China since such sales require animal testing for registration purposes."

As I read through this post, I realise more and more how much it seems like I am being directed to saying these things. I can assure you that all my views are totally genuine and this is not sponsored (a girl can dream) but it would be amazing to work with the cool people at The Ordinary (hmu)

I don't even know whether this is a product review or me continuously gushing about this brand but nevertheless I hope I've managed to clarify the brand and their products a bit more!

Have you heard of The Ordinary or tried anything from them?


  1. Cant believe how affordable these are?! Look and sound so good, I'm after a new moisturiser so will have to check this out! x

    1. girl come to london again and we can go to the new store in covent garden haha

  2. aha - yep i have insta so yep - ofc i am well aware of these products! talk about nailing the packaging, right?! they're like a bloggers freakin' dream ♥♥

    i also couldnt believe how cheap these items were when i first looked, had seem them for months on insta and thought they'd be 30-50 quid each...such a pleasant surprise!

    so great that you're impressed with them too, when payday comes around i have like 7 items from them in my wishlist!

    katie xx

    1. The packaging is amazing, I love how simple it already know the product is going to get the job done! Honestly, so did I, I thought they would be so expensive but I was so happy-shocked when I saw the real prices. Yes! Let me know how you get on with them.

      with love, Dalal


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Lots of love, Dalal

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